Good effect gained in the exploitation and maintenance of regenerative medicine market in Philippine

On Jul 7, 2010, the first oversea burn center based on the in situ regenerative medicine was officially found in Malina, the capital of Philippine. In the subsequent 5 days, series of flexible activities regard to the exploitation and maintenance of regenerative medicine were unfolded after the earnest discussion, organization and planning by Mr. Xu Chong, the region manager of Philippine marketing of MEBO Business Department and Ms. Orange, the representative of MEBO’s partner in Philippine. Prof. Chen Yongchong, the Clinical Director of the Chinese Burns Wounds & Ulcers Scientific Center, Deputy Director of Beijing Rongxiang Institute of Regenerative Medicine, Deputy Director of Beijing Branch of the Chinese Burn Association of the Integration of Traditional and Western Medicine (CBAIM) was invited by four government hospitals to conduct the trainings with respect to Burn Regenerative Techniques as well as the academic communication and the consultation to guide the management of massive burn cases which were warmly welcomed by the participating medical staffs. Within the five days, three hospital-wide training classes, two center-wide training classes and three times of academic communications with important experts were performed with totally 59 burns, plastic, general and orthopedics surgeons and registered nurses trained. Moreover, there were 2 governmental teaching hospitals initially to apply the in situ Skin Regenerative Restoration Techniques in their own hospitals. Furthermore, the treatments of one extreme mass burns, two severe burns and one scar hyperplasia case were consulted and guided by Prof. Chen. Ultimately, good effect in the exploitation and maintenance of regenerative medicine was achieved in order for the standard application of Burn Regenerative Therapy later in clinic.
1. At 8am July 7, the training course called ‘the clinical application of Burn Regenerative Therapy in terms of treatment of trauma, burns and ulcers’ was held in the Psig Ciy General Hospital Surgery Department. Fifteen surgeons from burns, traumatic, orthopedics and general surgery departments participated in the training course, learning Burn Regenerative Therapy. After the course, Prof. Chen was invited to direct and demonstrate the dressing-change for two burn patients. It got fine teaching effect by the means of theory combined with practice.

2. At 3 pm July 8, Prof. Chen was invited by the Burn Center of QMMC Hospital (the biggest governmental hospital, its burn center has ten beds, brought in the Burn Regenerative Therapy in 2009) to conduct the training course for all the medical staff in the burn center and demonstrate the procedures of dressing-change. The 22 medical staffs took part in the training course and inspected and learned the procedures of dressing-change in Burn Regenerative Therapy by which attained good effect concerning the good maintenance and improvement of the burn treatment in this burn center.

3. At 7pm July 8, the key training course, academic communications and case analysis were performed by Prof. Chen with the experts in the fields of DM foot ulceration, bed sore and dermatology from ST. Luke’s Medical Center (the biggest and the best private hospital in Philippine). During the process, participants were enthusiastic. The refractory case taken by Philippine experts was discussed and given the detailed treatment plan by Prof. Chen. The encouraged participants felt that this type of academic communication had had great assistance in the management of chronic refractory or fail-to-heal wounds. The training course lasted to 10pm at night.

4. At noon July 9, Prof. Chen was invited by Hospital Ng Makati Surgery Department to conduct the training about Burn Regenerative Therapy in the treatment of burns, trauma and chronic ulcers for the ten surgeons in general surgery and orthopedics departments lasting for one and half hours. The training course attained expected efficiency.

5. At 3pm July 9, Prof. Chen once again conducted the profound academic communication with the Dr. Glenn Angelo (the Director of Burn Center of PGH and the President of Philippine Burn Association) and other mainstay experts from PGH (Philippine General Hospital, the biggest hospital in Philippine, brought in Burn Regenerative Therapy in 2007). Prof. Chen emphasized the methods and key-points of the systemic management on the patient with extreme mass burns, especially for the big difference of systemic management between the Burn Regenerative Therapy and the traditional skin-grafting, such as the calculation and principles of rehydration in the shock phase of massive burns; the urgency and importance of the positive inotropic action to the heart and the renal protection in the protection and recovery of internal organ function and etc. All of which got well preparation for the treatment of burn patient with TBSA (Total Burn Surface Area) up to 80%~90% in the future. In addition, Prof. Chen gave an introduction to the clinical efficacy and application methods of the new products---MEBO Wound and Ulcer Dressing and MEBO Scareducer. After this profound communication and discussion, all felt benefiting a lot and found the main reason why they failed to treat patient with massive TBSA. Meanwhile, the confidence of continuous application of Burn Regenerative Therapy was enhanced.

6. At 9am July 10, Prof. Chen and Mr. Xu Chong jointly trained the whole staff of the new Acuherb team regard to Burn Regenerative Therapy and its corresponding products which was considered as the good preparation and foundation for the next phase exploitation of medical marketing in Philippine.

7. At 9am July 12, Prof. Chen was invited to make the consultation and guide the treatment of one extreme mass burn patient in Jose R. Reyes Medical Center (One government hospital, its burn center has 6 beds, brought in Burn Regenerative Therapy in 2007). This male 37-year-old patient was burned by flame for more than 30 minutes and admitted 3 days ago. The diagnosis is the extreme mass burns with TBSA up to 65% (Including deep II degree with 25% TBSA, superficial II degree with 40% TBSA) and mild inhalant injury. Due to the early admission and treatment by tandard administration of Burn Regenerative Therapy in burn center, the patient’s conditions go well with stable vital signs and no signs of infection. At present, the administration of antibiotics was ceased. The superficial II degree wound is in the progress of healing. The deep II degree wound successfully entered into the liquefying stage. All of the doctor, patient and family satisfied with the fine efficacy achieved by Burn Regenerative Therapy.

Despite of the short-term period of this medical exploitation, the expected efficiency had been achieved. Burn Regenerative Therapy can be spread to every corner of Philippine and benefited more burn patients in Philippine with our cooperating efforts.

                                                                                                                                              Aug 24， 2010