The Branch of MEBO in Russia was Successfully Established at Moscow---Report of the establishment of Branch of MEBO in Russia and launch of direct selling

   Russia is the largest country in the world and also one of the influential countries in the international community as a member of former Soviet Union. Russia, China, India and Brazil are known as the BRICs due to its tremendous economic potential. Russian market is a focus of the new market development plan of MEBO which was approved by the board of directors and to promote and popularize Human Body Regenerative Restoration Science and Products in a model of direct selling; to build a bran new economy and benefit people. It is a threshold of the internationalization strategy of MEBO International Group. At the end of July, a team of Branch of MEBO in Russia which was led by CHEN Gang, General Manager of Direct Selling Department went to Moscow to construct and establish Branch of MEBO after elaborate pre-planning and organizations.

 

  Branch of MEBO in Russia was located in the Greenwood International Trade Center which is on the north side of Moscow highway. First-stage project of Business Building covers an area of 20 hectare and second –stage project of Costumed Boned Warehouse and Department Building hold an area of 21 hectare, which is 15 minutes by car to the Sheremytyevo International Airport and close to the largest International Exhibition Center of Russian Federation. The Greenwood International Trade Center is the largest investment project of China in Russia which has been positioned as the high quality Chinese whole sale center and plays a role of commodity circulation, exhibition and promotion, functional service and investment promotion etc.

Panorama of Greenwood International Trade Center

 

        ABP Building

 

  Branch of MEBO in Russia is located in the central area of Greenwood International Trade Center- Number 17 Commercial Office Building and cover an area of 203 square meters. It divide into several parts according to business requirement include communication area, office area, training area, manager office, accounting office and storage etc. The team of Branch started to do preparation promptly and carry out the work of registration, recruitment and training of local staff, meanwhile finished series of operating preparations such as design and fitment, furniture purchase, wire install and equipment testing according to the schedule. During the preparation, all the staff decorated the office by themselves which was not only cost saving but also improved communication and lunch the journey of MEBO Regenerative Science in Russia.

 

  Marker development was also carried out in full swing during the preparation. With the help of the original sources, communicated with the potential agency in terms of superiority of MEBO, advantages and characteristics of Human Body Regenerative Restoration Science and products, wealth and opportunity of MEBO direct selling. Based on the feedback of market and agency, revised MIS of sales, streamlined business and service process, perfected and planned business pattern and drew up promotion plan of trial operation. On the September 2011, first batch of imported products arrived and Branch of MEBO in Russia also start business at the day when WU Bang-guo, chairmen of committee went to Russia for the opening ceremony of Greenwood International Trade Center.

 

Poster of starting business

 

WU Bang-guo, chairmen of committee cut the ribbon at the opening ceremony

 

Staff of Branch of MEBO in Russia was working

 

Office area of Branch of MEBO in Russia

 

   According to the analysis of Direct Marketing Association and World Federation of Direct Selling Association, countries of Eastern Europe such as Russia and Ukraine had the biggest boost in performance of transnational direct selling with more than 100% annual increase. There are 29 countries included in the analysis of sales marketing in Eastern Europe and 7 of them had 25 billion dollars annual sales. The average population of those 7 countries is 30 million which have great marketing potential. However the competition of Russia direct selling is also intense with lost of entrants that not only include famous transnational enterprise but also many Chinese direct marketing companies. The speculation of market is also intense and result of the speculation is that the requirement and standards for direct selling company are raised which increase the difficulty of market development and raise the threshold and cost of market access. Branch of MEBO in Russia start from the very beginning and open a new market after anticipating all the potential difficulties and problems. But the problems are far beyond our expectations under the condition without advantages of brand, market accumulation and local sources. Branch of MEBO in Russia took all kinds of interventions aim at problems of market development to train professionals hardly and promote product marketing process with strong appeal of MEBO Regenerative Medicine. The market show signs of rise on November through great efforts.

   On November 20^th, LIU Gang, General Manager of Marketing Department and members of leadership of MEBO International Group went to Moscow to negotiate problems of products logistics and guide the marketing development of Branch of MEBO in Russia. With arrival of leaders from headquarters, two investment presentations was held in one week which introduced the history and development of MEBO International Group and the application of Human Body Regenerative Restoration Science and products, also the health and opportunity of MEBO sales marketing. Some of the participants were shocked by the outstanding effects of MEBO Regenerative Science and products; they purchased products and jointed MEBO directly after the presentation.

Agent was introducing MEBO

Heated discussion after presentation

 

Group picture after presentation

  

  MEBO has taken the first step of market development in Russia and we believe that MEBO Sales Marketing with the Russia as the base will expand to Eastern Europe and Southeast Asia and all around the world step by step to bring health and wealth of MEBO Human Body Regenerative Restoration Science for more and more people.